Moore Crunch isn't just a snack. It’s a story of strength, flavor, and what happens when someone refuses to be counted out.

Marcus Moore is a young man with autism who didn’t see many options in front of him. With the help of his parents, a booth at the farmers market, and a deep desire to do something on his own, Marcus started making pretzels. The first batches were okay. The next ones were better. And eventually, he developed a recipe all his own: extra crunchy, boldly seasoned, and hard to stop eating.

What began as a brave step forward continues to grow. Moore Crunch is an autism-owned business that Marcus is still building; batch by batch, market by market, order by order. He packs every order, shows up to every event, and greets customers with pride and purpose. Along the way, he’s been met with encouragement, opportunity, and support from people who chose to give him a chance and that support has meant everything.

Marcus is proud of what he’s building. And he should be.

For someone who grew up without party invitations, without a seat at the table, and often on the outside looking in, this journey means more than business. He’s creating a whole new season of life. One where he’s ready to throw the biggest party, welcome everyone in, and share something he’s proud of with the world.

In a world where too many autistic adults are overlooked or underestimated, Marcus is proving what’s possible when determination meets opportunity. This is what possibility tastes like.