Moore Crunch isn’t just a snack. It’s a story of strength, flavor, and what happens when someone refuses to be counted out.

Marcus Moore is a young man with autism who didn’t see many options in front of him—so he made one. With the help of his parents, a little booth at the farmers market, and a dream to do something on his own, Marcus started making pretzels. The first ones were okay. The next ones were better. And eventually, he developed a recipe all his own: extra crunchy, boldly seasoned, and hard to stop eating.

What began as a small act of courage has grown into something big. Moore Crunch is now a thriving, autism-owned business—run by Marcus himself. He packs every order, shows up to every market, and greets every customer with kindness. He’s proud of what he’s built. And he should be. In a world where so many autistic adults are never given the chance to work or lead, Marcus created his own path—and invited us all to be part of it. This is what possibility tastes like. The world needs Moore Crunch.

And it’s always a good day to have a good day.